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What is market research?
It is the identification, collect, systematic
analysis and objective spread of information with the purpose of improving the
marketing decisions to identify and solve marketing problem. It is the function that links the consumer, customer and public to the
professional marketing through the information. Information
used to identify and to define the opportunities and problems; to generate, to specify and to evaluate the marketing actions, as well as to analyze the
marketing performance and to improve the understanding of the
Marketing process.
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The realization of studies allows:
International Market
Research
We specialize in
conducting market research, finding business partners
in Brazil and providing all the necessary assistance
on the Brazilian market.
We
can help you discover opportunities,
monitor competitors, develop products and services,
and hone your marketing and advertising efforts.
Information Service
Through professional and qualified research, we offered relevant information to
your market segment, such as;
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Competitives: Products
catalogs, Price list, analysis of the market Leader, companies
profiles and analysis of the competition.
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Clients: customers satisfaction, structure
analysis and profile of the customers, Identification of new
customers, potential market and identification of opinion
formed.
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Market: Strategy for the market penetration, size and market structure, laws and related rules, studies and market trends, political and economical
situation.
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Suppliers: products catalogs,
products relationships, list of references, companies profiles, identification of new suppliers, quotation and benchmarking of prices and identification of contacts.
The Six Basic principles for the
Markets Conquest
(Sun
Tzu)
1) Win all
without a fight: (Prioritizes Markets and Determine the Contestant to
Focus. Capture the market without destroying it).
To win all without struggling, first, it is necessary to decide
what markets do you want to conquer and who you need to defeat at those markets to get
it. Therefore, in this step, you must first prioritizes your markets and later, select a contestant in these markets
to concentrate your efforts.
2) Avoid the force, Attack the Weakness: (Develop Attacks against the Weakness of the Contestant, attacking where
they don´t expect).
Once selected a contestant to focus, it is necessary to determine the forces and weaknesses of that company, as well as to understand their own ones. Prioritize the weaknesses of
your contestant, elevating in importance those that if attacked with success, they will unbalance
your contestant seriously. Take the four more critical weaknesses and develop two or three
potentials attacks against each one that can be used with
success.
3) Simulation and
Prediction: (Achieve the war game and drift to surprise maximizing the power of the market
information).
Now, use your knowledge of the contestant to accomplish the war game to each attack, simulating the
throws and
counter attack. When accomplishing the offensive war game, examine how
you could be able to surprise your contestant disguising the attacks with deceiving
throws.
| 4) Mold
your Opponent: (Integrate the best attacks to destabilize
your competition).
This is the moment of selecting one or two key - weaknesses
of the contestant to explore. The results of your war game will supply the data for
that, besides helping him/it to decide that group of attacks to use and
how to integrate them to practice the maximum of impact on the
contestants. That becomes your strategy. |
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5) Speed and Preparation: (Moving quickly to overcome the
contestants).
Determine what preparations are necessary to execute with
success your integrated group of attacks, your strategy. Then, execute
your attacks with speed and shock power.
6)
Leadership: (Reinforces the success and suppress the failure).
Support your strategy with prompt action, determining quickly which attacks are having success
and which are failing. Relentlessly reinforce the success and suppress the
failure.
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